Saturday, September 21, 2002

Oh, so you're trying to protect the phone?

Drop this in the bin marked "stupid public relations". They're marketing jeans dubbed with "anti-radiation" pockets that are specifically designed to hold mobile phones... yet, so as to not tick off the manufacturers of cell phones, they're trying to put the opposite spin on it. Hmmm, if cell-phones don't put out radiation, why do I need anti-radiation jeans?

Yahoo! News - 'Anti-Radiation' Trousers Fuel Mobile Phone Debate US jeans maker Levi Strauss & Co. denied on Thursday it was playing on consumer fears by launching a line of trousers fitted with "anti-radiation" pockets for mobile phones. ... "We're not implying in any way that mobile phones are dangerous," Levi's European communications manager Cedric Jungpeter told Reuters.

posted by Wuphon's at 10:48 AM